Most personal finance tools feel cold, generic or overwhelming. Geoff set out to do the opposite, creating a product that feels supportive, human and genuinely personal.

The challenge was to design a brand and digital presence that could balance approachability with trust, while supporting a long-term product vision that adapts to different users, needs and financial goals.

The core idea behind Geoff was simple:

a financial assistant that feels like it’s built just for you.

Yarrh Studio developed the concept of Geoff as a character-led assistant, one that could evolve through personality, tone, and visual expression. This included playful details such as interchangeable hats, hairstyles and subtle visual cues, paired with a warm, witty tone of voice tailored to guide users through their finances.

The goal was to reduce anxiety, encourage engagement, and make money feel less daunting.

Yarrh Studio led the full branding and digital design for Geoff.

This included the brand identity, logo, colour system, typography and comprehensive brand guidelines, ensuring the product could scale consistently across marketing and product touchpoints.

Alongside the brand work, Yarrh Studio designed the website to clearly explain Geoff’s value in a simple, friendly way, and supported the app’s UI/UX — helping translate the brand into a usable, intuitive product experience.

Geoff launched with a distinctive brand that feels human, approachable and adaptable, positioning it as a supportive financial companion rather than a traditional finance tool.

The brand and design system provide a flexible foundation for future feature development, personalisation and growth, while keeping Geoff’s personality consistent across web and product experiences.